Motion graphics is the art of graphic
design to life through animation, which creates the illusion of movement and
can be combined with audio, the term motion graphics dates back to the as early
as the 1800’s. I found that animation is more
expression based and you have to choose whether you want natural/ exaggerated
expression and refer to the animation key principles. Whereas, in motion
graphics they have a combination of principles, which are graphic design,
cinematography and animation.
Interactive media design
Interactive media is the integration of digital media including combinations of electronic text, graphics, moving images, and sound, this that allows people to interact with the data/ navigation and application and will usually give reaction or a service to the user. The digital environments where this can be used are:
Internet- Where you are constantly clicking/ browsing through different web pages and videos
Phone apps- Where users can using certain applications for social media purposes, shopping to mobile games.
Self Checkout- Where customers scan there products they want to buy (This has recently been very popular for big supermarket chains)
http://www.atsf.co.uk/atsf/interactive_media.pdf
For my AOP I have chosen interactive media and motion graphics, however I also want to go into to all aspects of graphic design:
Branding
User interface design
Packaging
To me I feel like they all go underneath the same pathway from designing the logo to then putting the logo on on the appropriate package to then using print to advertising it and also online advertising to then designing the application etc. Also if any need for video advertising I will be able to do so because of my motion graphics skills.
I also have made the decision in the holidays to not to be focused on 3D and be more focused for 2D so it can help me on my career path. Plus I find that they are going to be many short cuts for 3D so 3D modelling will less needed because of things likes 3D scanners that I found you can have for the ipad also I know that you can use the xbox 360's kinect to do this plus because of the proof of concept video f the software that's makes 3D images out of pictures e.g. 3Defy, 123D catch (Autodesk).
http://www.kickstarter.com/projects/occipital/structure-sensor-capture-the-world-in-3d?ref=category
Even with all this I still feel that 3D modelling is a skill that is an necessity for most of the 3D applications and will be needed regardless of what short cuts are made. however I will also have that knowledge on 3D and especially in the modelling I will always be of a assistance to any company if I have some knowledge is this area, also in the future I can always go back and improve my skills to be more of a asset when applying for a company or for my own company.
From my Pre-production to special study 1 I had a clear view for what I wanted to do for those projects and for that AOP however now that I've changed my AOP I have found new projects that I can do, to relate to my new AOP .
The sort of projects that I'm considering to do for my SS1 (specialist study 1) are maybe a motion graphic ident where I will use a existing logo and make a ident for them or I will use a old brief from the dandad or from any other website and start from there.
Another idea I am considering is to make a augmented reality (is a type of virtual reality that aims to duplicate the world's environment in a computer) this can be used for business cards and not only can it be still it can be animated as well. the reason why I am swaying towards this is because fairly new technology and that it can be used alot will mobiles and it can involve a variety of things that can be accessed all mobile and a is a definite step up to qr, but this made be something I should do for my final project.
My other idea was going to make a hologram animation, however this can be only possible if the kickstarter project is ready for next year even so I will male a animation for this device.
http://www.kickstarter.com/projects/ifu/new-holho-the-easiest-and-coolest-way-to-make-holh
The predicted software that will be used are:
Adobe Photoshop
Adobe Illustrator
Adobe After Effects
Adobe Premier Pro
Adobe InDesign
Autodesk Maya
Audacity
http://www.youtube.com/watch?v=Jq_9INEovFc
questions to ask audience
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